Honestly, I don't know diddly about what makes a great Axe. I just don't have a need for one... That said, I know a lot about great marketing, design, and communication. If...
To read the rest of this blog entry from The Garage Journal, click here.
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Honestly, I don't know diddly about what makes a great Axe. I just don't have a need for one... That said, I know a lot about great marketing, design, and communication. If...
To read the rest of this blog entry from The Garage Journal, click here.

Well, I would agree that it takes "courage" to charge 95 bucks for a red woolen cap.
+1 on Gransfors Bruks.
Krusty
These are at the extreme end of the scale, but they're only another product that, from 'tactical' laptop cases, through outdoor clothing far too costly to use outside the suburbs, to beautifully crafted knives of little or no utility, target men who seek an image of self-reliance and rugged individualism wholly at odds with the reality of their daily lives. A group which, at least from this jaded outsider's viewpoint, is not short of members in contemporary America.
*cough*
Great! All we need are emos buying axes. I doubt they'd be much of a threat though as most are too weak or depressed to swing one anyway. They'd probably just use one to cut themselves. Surprised I don't see a Hello Kitty version.
