Honestly, I don't care what name is on the ratchet. If it feels good in the hand and performs to my expectations. Warranty is very important, with a quality ratchet hopefully I'll never have to use the warranty, but let's face it things that are used regularly will wear out eventually. If it lasts 30 years then warranty is of less concern at that point because I have gotten my moneys worth out of it long before that point.
However, in this market where there are a lot of new products available, and others dying off, lifetime warranty now on something may not mean anything 5 or 10 years down the line if the company dies off. Gearwrench comes to mind in this potential scenario, and so does Carlyle for that matter. I've got a lot of money into SK stuff post Ideal taking them out of bankruptcy, while they don't have a great marketing setup, they offer excellent products with relatively easy warranties and I'm not too worried about them long term.
I'm not a hobbyist mechanic, if I was then my priorities would be entirely different. My tools get used, and even dare I say very occasionally abused. This is the nature of farm work where half of the repairs done are in a field somewhere. I take good care of my tools so that they will take care of me, however I am certainly not a tool polisher though I do wipe the grimy stuff down before it goes back in the truck. The weather changes are also quite rough on tools that spend their days in the service body of a truck, much more so than in a toolbox in a shop. Stuff gets dropped in the mud or sand at times, not on purpose, just the nature of the work.
While I do have a few Harbor Freight items, realistically speaking HF offerings are not going to hold up long term to real work. Not only that, but they just don't fit as well on fasteners, and when we are talking about a 50+ year old rusty piece of farm equipment that fit can be the difference between getting something apart with a breaker bar versus pulling out the cutting torch.
I know that is going beyond my original ratchet discussion, but maybe it gives you folks a better idea of what I have to deal with in terms of my turning wrenches.