ATK305
Well-known member
Here is some (I hope) constructive criticism.
The brand that was built up by Sears over a century, has value.
The image I have for Sears and Craftsman tools, is one of affordable, well made tools for the average homeowner, with great warranty.
I am of a certain age though. Younger people may have a different memory.
Because of the history I have in my head, I trust the name and the product.
Recently though, there has come a new line...Evolve. I don't trust this.
And now, the Craftsman line, the bedrock of Sears, is made in China. This is disconcerting. I don't like change, and I don't trust this.
I am of a generation that wants good quality tools, but I am removed from the generation that knew exactly what constituted a good tool. I don't know what kind of metals and processes create a good tool. So I have to trust the brand name.
But now you have switched manufacturing, obviously for cost reasons. Now I don't know what else you have done to cheapen your costs. Are they as good? Are they better?
What have you done to convince me that this change benefits me, and not just your bottom line?
By making this change without explanation, you have already lost my trust. It will take some good amount of effort to gain it back.
And other options are available to me. Gearwrench and Home Depot and Lowes brand tools are now in my tool chest. And more than a few Harbor Freight ones as well.
Perception is reality.
I perceive that there are other options that fit me better.
It's been a long while since I set foot in a Sears for new tools.
Bill
My sentiments exactly!!!! For now I have moved on to different brands. Sears has tarnished the reputation of the Craftsman brand so badly that it is no longer a brand that I automatically purchase when I need something. I won't even warranty my older Craftsman tools because I don't want it replaced with a crappy Chinese made version. I'm going on Amazon and buying replacements. Sad...
