It comes down to nostalgia, and laws of supply and demand. Since you can no longer run down to your local Sears and pick up a 29 piece set ,naturally the price goes up now for a complete set. Similar for me to the mindset, if I am traveling I somehow crave items that are easily accessible at home like Faygo pop,specifically Rock-n-Rye. As a youth I remember my mother mailing cases to her siblings that were stationed /dislocated from Michigan. Faygo was/is a regional brand. Whenever I get together with my aunts and uncles I bring Faygo ,even though its a bit more available. When do I crave one,or a Vernors for that matter? When I am someplace that doesn't have it. I could buy a 100 of them daily in 100 stores here on Detroit, I rarely do, but put my **** in Florida for a week and I get thirsty for one. Tools are the same way. Snap On prices for a Craftsman set, that ultimately the SO set would be cheaper but nostalgia buys the Craftsman. For those of us that hunt for such things, the market helps fund my adventures. I think there is something in human nature that drives us to covet something we cannot have,readily get.