CS Co. Folding Rule Advertiser

[robdb80]

I've never seen an old folding rule used for advertising purposes before today. I spotted a Chapin-Stephens Co. #61 (guess based on the style of numbers) used as advertisement for an E. A. Thibaut Co. Varnish Makers Long Island City. Borough of Queens N.Y.

Just curious as to if anybody else has seen one used for advertising purposes? Really curious as to if anybody knows of any history behind the company being advertised. I tried searching the company but only found a post on eBay for a sales receipt.

 

[RTM]

Try this search, google books is your friend for vintage things

"E. A. Thibaut" Long Island City. - Google Search

 

[RTM]

Boxwood and Ivory seems to suggest that advertising rules were not common, but not unheard of.

Boxwood and Ivory : Philip Stanley : Free Download, Borrow, and Streaming : Internet Archive

archive.org

 

[Old tool guy]

Interesting thing is … they have packed in so many letters that it’s hard to read.

 

[robdb80]

Interesting thing is … they have packed in so many letters that it’s hard to read.

Very. I barely noticed the dots after E and A, and only after a search corrected me. I was really confused as to what an Eathibaut was for a name.

 

[robdb80]

Boxwood and Ivory seems to suggest that advertising rules were not common, but not unheard of.

That's a book on my list to get eventually.

 

[RTM]

That's a book on my list to get eventually.

I have a copy, but love sharing the online version for folks like yourself. Eases the pain of waiting.