I can understand what you mean with this. However, it is not a matter of just wanting European tool brands, but the tools. For example (and a poor one), you cannot find a 19mm spark plug socket here. Only way to get one is to import it. Yes, we have the 3/4, so it is a bad example, but it does illustrate the point.
I was needing a few items, such as E11 (external torx) and H11 (11mm hex) that are simply hard to find here.Our sets generally do not include these sizes. I have a "master hex set" with a good number of sizes, and 11mm is not one of them and is the only size I have ever needed the set did not have. When I look at European tools, this is not the case. These sizes are in the sets and kits, even the non top end brands. This is why I am looking at the tools. In the case of the E11 size, I was able to import a 5 piece set (which included the E11) cheaper than I could buy an individual E11 socket here. A few brands do carry them, but at a high price. Otherwise, the option is a generic non name set that includes the size, but that is not something I want. I prefer at least a brand that brands their tools, is recognized, at least has a web site, etc. The generics (Amazon brand and generic eBay stuff) is ok and can work but no of interest to me for most things.
Regarding shipping, you are 100% correct. I mentioned Amazon as the location I was sourcing these tools as they provide free shipping. It is those listings I look at only, although the majority require extra shipping charges. I am strictly looking at value, and when I can get European tools imported / shipped here at a better value than domestic tools, I go for them. The issue I query about here is just knowing the brands. Since the "free shipping" selections are small, I need to select from what is there vs a brand of preference. EXample posted here, Kasal's post of his KS Tools kit includes the E11 size. A sie not covered here in dedicated external torx sets, much less a tool kit like that.
I really appreciate the input from others on the brands. This is something that I can do easily with US brands, but with non US brands, my experience is much more limited. I only wish to avoid getting fooled into thinking that a tool is good quality when it is not.