If I want import tools, I'll just go to Harbor Freight. They're asking the same as USA-made from the trucks (or at least in-line with Proto/Williams) for much of this.
Speaking of Evercraft--mine blew them out way back in the fall of last year. Got a few odds and ends for pocket change.
Honestly, I don't see the point, unless they're trying to go after shops that buy their parts from Napa, but tools off the trucks. A lot of those now are buying from Harbor Freight also. Harbor Freight has grown exponentially over the past few years, and as much as I like Made in USA, a good portion of the tools (if not the majority) I buy come from them every year.
I've noticed other auto parts store brands like AutoZone's Duralast (which as I understand, is Apex/Crescent sourced), OReilly's Power Torque, and Advance Auto's Die Hard are getting more and more decent. I think NAPA should take heed, instead of going more upscale in price with less-than-upscale offerings. I handled a few Carlyle pliers, and I felt they were maybe Kobalt/Pittsburgh quality at Channellock pricing.