Codejack
Banned
pick your metric. I value #2 the most.
1. best selling cars ever (F150, mustang)
2. most iconic cars ever (the list is too long to put here)
3. consistently one of the most profitable manufacturers
My metrics:
1. Longevity/quality.
2. TCOO.
3. Value.
Ford actually does pretty well on all of those metrics, they're just not quite on top; Toyota, Honda and Mazda top that list, with VW competing with Ford.
And even by your metrics, those brands do pretty well: Toyota Camry and Honda Civic are "best-selling" cars for decades on end; Toyota had the AE86, Supra, Celica GT4, Landcruiser, 4runner, Tacoma and that Lexus supercar as "iconic" cars, Honda had CRX, Prelude, S2000 and a bunch of motorcycles, and Mazda made my favorite car of all time, the RX-7, along with a bunch of bizarre stuff that they never sent to America, like the Cosmo.
VW... I don't actually like VWs, so $%!@ them

Profit: Ford does very well, to be sure, but Honda hits their numbers every year like clockwork, Toyota has their own city in Japan, and Mazda might be about to own the entire internal combustion engine market, if they actually have HCCI cracked.
For that matter, Mazda was something like 50% owned by Ford for years. I think they both came out ahead.
