if you're just going for looks, I'm sure you could find much cheaper than Snap On or Hazet. Lots of cheap tools have nice shiny chrome. If you're going for durability and usefullness, that's another story. I buy mostly Snap On. Sure, they're nice looking tools but I like the fact that they're high quality tools, I find them well engineered and comfortable to use and their warranty is the best i've ever come across and I can warranty tools any time I step onto the truck or, I can just call SO and they mail what I need to my door. If I lived in Europe, more specifically in Germany, I'd likely have a Hazet roll cabinet and a 166C Assistent in my shop filled with Hazet tools and any other quality european brands that i liked and had reasonable access to.
that being said, I'm looking at adding an Assistent 166c to my garage as soon as I can find a decent deal on one (and can convince my wife that it's a good idea) and I've already started looking at building a vehicle specific set of Hazet tools for my car (VW GTI). I've always had a weakness for German cars and now I'm starting to have one for German tools.