I've got a bit of Beta, mainly'cos it's what my local dealer keeps in stock, so if I need something in a hurry it's usually Beta!
Most of the 'core' tools - wrenches, sockets and suchlike, I believe are made in Italy. Mine are mostly marked as such on tool or packing! Quality is O.K. but they are not 'top end'
Bear in mind that for every tool, they offer 2 or 3 different quality levels. Wrenches, for example, come in regular (which has a rough finish - what we would call 'industrial' in the U.K.) and polished, which are much nicer! Sockets and accessories are all polished, but the top range with the all steel handles are Ko Ken tools re branded. Might as well buy the KoKen and save a load!
Screwdrivers and pliers come in regular, 'easy' and 'max'. The Beta max are really nice, the 'easy' obviously a bit cheap. Usually when you see something heavily discounted it's Beta easy, but you can't judge the rest if the range by that!
Can't vouch for the boxes as I don' own any.