Yep, Peerless Hardware is the lone US importer. Everything goes through them.
COO questions aside, I'm actually very fond of a lot of my Beta tools, I grabbed some stuff during the Amazon SmallParts blowout, and it piqued my interest in the brand. I've had some mediocre (i.e. why'd I buy a brand name one of this), and I've had some excellent, but outright disappointments have been few.
If you want to dip your toe in the brand and try out some must-haves, any tool that you'd want in a soft grip/ergo handle, they make the best handles, hands down. Whether it be pliers, screwdrivers, ratchets, they just know ergonomics better than anyone else it seems. The tool quality itself is sometimes not the top 1%, but top 5% usually. i.e. I prefer the dual 80 ratcheting mechanism, but simply can't ignore how good the Beta fits hands. My Knipex pliers are still my favorite, but if I'm going to be doing serious gripping, Betas every time.
Also, Demon Tweeks ships worldwide, $10-20 shipping on most things that aren't super heavy, and their prices are 1/2 what they are here. Add in the crushed GBP, and you have even better deals.