There are 3 basic components to a LED fixture, the body, the driver and the diodes. You can count the lens (or other optics) as a 4th item, if your fixture has one. The driver and diodes are most likely not made by the manufacturer of the fixture.
I'll focus on the UFO style of fixture, since that's what you've pictured above. Starting with the body, this is generally some sort of aluminum or alloy, painted or powder coated. The primary function is to be a heat sink. The higher quality metal, finish and design it has, the better it dissipates heat. The better it dissipates heat, the better the other components can function and the longer they'll last.
The driver is the black box that runs the diodes. Quality of drivers from various manufacturers runs from excellent to complete garbage. You can guess which drivers the really cheap fixtures use. Legit driver manufacturers are Universal, Philips, Fulham, Lifud, and more. Most internet sellers wont tell you who's drivers are in their fixtures. Why? Because they dont know, and also because the next batch that they get from China will likely have a different brand, or a mixed batch. Cheap drivers cause flicker, both visual and non-visual, run much hotter, and fail after about 50,000 hours.
The diodes are the little light sources. Quality of diodes from various manufacturers runs from exceptional to garbage. Again, you can guess what level the really cheap fixtures use. Legit diode manufacturers are Nichia, Bridgelux, Cree and Philips. Using the example UFO posted by the OP, notice how hard they push the fact that they use Philips diodes. They're trying waaay too hard to legitimize their UFO. All diode manufacturers make several "grades" of product from premium to junk, including Philips. Also, these manufacturers sell their blemished and "seconds" that didn't pass their Quality Control process to the junk manufacturers. AND...I sh*t you not, these manufacturers regularly report dumpster divers grabbing rejected diodes for use in junk fixtures. So, when you see a super cheap fixture claiming that they use "X brand" diodes, dont get too excited.
Cheap diodes will fade rapidly. One company was sued not long ago because their diodes diminished by 80% over just 1000 hours! Cheap diodes will be "off" in the color that they're supposed to be and might not even match from fixture to fixture.
I hope all of that helps. Name brand lighting manufacturers make products for professional use. They aren't too concerned about the DIY or residential garage business. If they get caught using junky components, they'll be shunned by the pros and that will cost them tens of millions of dollars. The internet sellers have no such concern. Their mission is to sell junk to the unknowing. No one is more invested in selling garbage to consumers as an internet supplier. If they go out of business today, they'll open up under a different name tomorrow.
Good luck,
CD
Edit: If you want a decent level of value/quality, where you should look is at 2nd tier lighting manufacturers. These are legit manufacturers that are not the really big guys. They need to bring quality stuff at affordable prices to the pros. Look for names light TechBrite, Eiko, Satco, Maxlite, TechnoLed, Rab, etc.