Brand licensing - the latest scourge. These days there is little assurance that you are buying something from the company on the nameplate. This is different from, say, Easco being the OEM for a Craftsman tool. Craftsman has Easco (or whomever) build a particular tool to their specifications and sells it under their brand name and guarantee. Those Snap-On trinkets you see in the big box stores and such are made by an independent third-party company which licenses the name, with only a passing blessing (and a good deal of cash to) the licensing company. Most often this arrangement precludes the licensee from making any products similar to that which the host company makes. Snap-On does not make flashlights, vacuums, cord reels, etc. Stanley does not make those big yellow spotlights you see at Home Depot, those are made by an outfit called Bacchus Global. All those GE Xmas lights you see on the shelves these days are licensing the name. While all this stuff and others like it might have a prestigious brand name, it's not the "real deal" in the truest sense. The items are most likely pretty decent quality too. I have some of the above mentioned goods, and the stuff is a decent value for the money spent and good quality. And, of course, all of it comes from our favorite People's Republic.