These tool fads run in cycles. I think consumers have been overexposed to Jessie James, OCC, Boyd Coddington, etc.. and many of the other motorcycle dramas. When they were new and hot, tool vendors beat down their doors to showcase their tools. Now that the fad is waning, people are trying to make a quick buck by dumping this stuff.
I'm willing to bet that in a few years folks will actually ridicule you for buying these "fad" tools. Remember all those special edition tools, equipment, chests etc.. commemorating Dale Sr., and John Force (in the 90's) or Cale Yarborough and Richard Petty (in the 70s). People paid huge premiums over retail thinking they were making an "investment". What a joke!