Hey guys,
Sorry for the lack of updates. It's been a crazy summer and up until a week ago I was still unpacking and breaking boxes down. In fact, just about 10 days ago the kids helped me break down the last of the moving boxes and I finished my Garrett Wade shoot and the house was clean, empty and really looking nice - for the first time in forever. My fans were back on display and I had three motorcycles in the dining room. I thought to myself, "boy I'd love to be able to have party..." and then realized
that I could - I didn't have to ask anyone.
I invited a few friends over and we had a small dinner party. It was so much fun and reminded me how much I enjoy entertaining. I have an amazing house - one built for entertaining - I am going to do that.
As much as I wanted to be able to use the summer for some house projects I've been busier than ever with work and my priority right now is to get my savings back after the purchase which wiped me out so I'm working as hard as I can, not saying no to any project. Soon enough it will slow down but until then I'm going to work my *** off.
But I wanted to share with you my last week - what is quite probably the most rewarding and exciting week of my entire professional career and that's really saying something.
Last week my team covered the US press launch of the new Ducati Desert X. Not just that but I was selected to plan the route the journalists would take. It was a massive responsibility because the route really will help define the first impressions of the bike - too easy and the bike seems boring, too hard and the bike isn't any good because of the skill gap. Get it right and you're a hero.
We got it right. Ducati got it right.
The location was already chosen for us - Aspen Colorado. The bike is named the "Desert X" and so all the initial imagery was desert oriented. Which is fine but this bike is a big deal for Ducati - they're late to the market and need the bike to have wide appeal and be taken seriously. It means the world to me to be chosen to help define a new bike and I knew exactly what I wanted - which is exactly what
I'd want - a route that combines all the things I love; twisty pavement, flat out smooth dirt roads and some technical double track and hero sections to see what the bike can do. We were in Aspen three weeks ago and scouted out a route that was all of that.
For this shoot 10 bikes were air shipped to the US - the only bikes in the country. Our first day was to capture the "hero" photos for the week - these are the shots that show the bike kicking ***. Shots intended to set the mood and put a stamp on things. Our pro riders were Jordan Graham and Jake Zemke. I've known Jake for a while and it was great to work with him again but Jordan I only knew from social media. He turned out to be not just one of the coolest guys I've ever met but someone who I know I'll be friends with forever. And he's also a bonkers good rider.
To watch them both learn the bike in real time and then start to push was probably one of the coolest things I've even seen. I know what it's like to learn a new bike but these guys did it record time. My second shooter was Scott Rounds who I've been working with for a few years now. Like me he was primarily a still life shooter and also a motorcycle racer but years ago I knew he had raw talent and with this shoot he just blew me away capturing things I didn't see or didn't think of. It's inspiring when you see someones growth and Scott hit it out of the park.
It was a also an amazing shoot for me. I went with my strengths but also tried new things. Our goal was to show the bike as a serious threat to the established adventure bike hegemony. Which it is. But that hasn't really been shown - stuff out of Europe is a bit boring and from all the photos you've seen of the bike so far the thing that I kept hearing is, "how is it? Is it as good as the Honda?" which to me means you've missed the mark. The Honda is a low bar. This bike is aiming at the KTM and it is absolutely a shot across the bow. Our photos needed to show that - aggressive, in your face and over the top.
I pretty much destroyed my little Sony A7C this week with the tracking shots in the dirt - there's so much dust inside I don't know if it will ever be right again. But it was worth it. Each day we shot better and better stuff.
Probably the best thing was that everyone,
everyone had an amazing time. The Ducati staff said it was the best launch and best route ever. The journalists said it was the best photos and videos they've ever received and that the route was perfect. Literally nothing went wrong all week. Okay. We did drop one of the bikes and smashed a fairing and tank but Jordan was riding through a rock garden on spent tires...
The garage shots were "fun" shots - just things we wanted to do but weren't on our shot list. Scott and I found and created these from nothing with nothing and it's exciting when you're on your game and doing the best work of your life.
There was a lot more that happened including meeting a potential bike build client but some of it is still under embargo and I won't jeopardize anything there. But I will say that the bike was amazing. I want one. I want to build one. That's going to happen.
This past year has been difficult, filled with heartache, lots of patience and a lot of work - this past month I've seen the payoff of all of that. I'm so much happier at the moment - my kids are happier and things are going well. This last week was just icing on the cake.
Gregor