
1940 Hardware Age rear cover Shapleigh Hardware Co ad

Novell Shapleigh Hardware Co., St. Louis, Missouri "Diamond Edge" LOGO
Shapleigh / Shapleigh Hardware, St. Louis, MO /
http://www.thckk.org/history/shapleigh-history.pdf / (see also Simmons) (see also Norvell-Shapleigh) /
It was "Norvell Shapleigh" before it was "Shapleigh" - the "Diamond Edge" moniker goes all the way back. They offered a plethora of private-label "Keen Kutter" tools and hardware - everything from adzes to zithers.

1910 Norvell Shapleigh catalog front cover

1929 Shapleigh Hardware Co. catalog pp 768