Ronin stop blowin' smoke up our tailpipe. What you're posting an image of and the drill bit in question is barely in the same category. And of all your machinist talk about end mills, roughers and "corn cobs" it's clearly a step drill on the end of a twist drill. Open and shut case.
Smart. And once it came out under Matco which appears to be the 1st appearance of this particular combination of features, lots of other brands have since sold it or replicated it. So for something that has been around "for a long time" obviously everyone got one board in the last two years for some reason.
Because it works, which mechanics, people actually using them like me, can tell you. Not because I saw a picture and wrote a paragraph speculating about it, because I have hours using the things which is hours less than if I had been using my normal m2 twist drill bits.
The "cutting edge" isn't unique. It's a step drill, which describes it perfectly and worlds closer than the bits used in a CNC's you keep referencing.
Find me a twist drill for cutting through thick/deep material with a step drill tip before the Matco ones existed, that's what's unique. Find that and I'll eat my words.