I wasn't going to say anything because it's probably not "cool" but I'm loving my milwaukee tapes. The magnet is really useful for the work I do, the shape of the little hook/catch on the end that allows you to hook it on to the side, top, and bottom is incredibly useful, the hole in the bottom so you can slow or stop the tape without smashing your finger is genius, and the wire clip is a dream. I love wire clips on knives and it's even better on a tape because it's going in and out of my pocket like 1000 times during a project. I've totally extended the life of my jeans by switching to a wire clip. Also, having the numbers printed on the bottom of the tape is something I didn't know I needed until I had it.
If you like the fatmax, the Milwaukee "wide" version is similar, or if you prefer a little simmer but still stiffer than a powerlock, the standard one is what you're looking for.
No idea where it's made it it's probably not in the USA.