Really love it so far, it stores 12 bits, has a nice grip to it and the endcap rotates so you can easily put extra pressure with the palm of your hand while turning. The handle is the usual wiha softfinish: not soft at all, you can't squeeze it, cleans up easy and is really comfortable.
Two things though, it's BIG and the stop that should prevent it from rolling down the table doesn't work!

Looks like they copied craftsman on the bit storage![]()
BTW, it's not that new, considering it won an award in 2008 already![]()