I use a mix of Bostitch and old Kobalt hex drive pass throughs as my main ratchet and socket set. The pass throughs are lower profile, stronger, and obviously pass through, and with the hex drive the sockets can be turned with a regular wrench as well (you can even think of the hex drive sockets as size adapters for your 23mm ratcheting wrench and forgo the dedicated ratchet altogether).
The disadvantages are compatibility with square drive tools such as extensions and torque wrenches, but that can be solved with adapters. It takes a bit of effort to collect all the adapters you'd need (that's why I have a mix of brands, no one company makes all the adapters), but once you have them and are used to them, it barely takes any extra time to figure out what to use. Worst comes to worst, I just turn the hex drive ratchet (or any 23mm ratcheting wrench) into a square drive ratchet with the adapter and use my backup square drive sockets. The great thing is the Bostitch square drive adapter plugs in from the front; why the Apex design has them going in from the rear I have no idea, though I do own a Craftsman set and bought Kobalt adapters to adapt between the hex drive and cyclone (I think that's what Apex calls it?) drive.
Just a thing to be wary of, while old Kobalt and Bostitch have the same '3/8' size hex drives, the '1/2' drive of the Kobalt is 22 (or was it 24?) mm while the Bostitch '1/2' drive is 23 mm. I was kicking myself for buying the Kobalt 1/2 square to hex adapter (so I can use the pass through sockets and extensions on square drive stuff) because it was too small/big for my Bostitch sockets, then kicked myself again upon realizing after far too much thought that the correct 'adapter' would literally be a regular 23mm socket. Lesson learned, having your drive end be a standard hex has a lot benefits you don't immediately realize once you start thinking outside the square drive box!
I have no idea why the less versatile cyclone drive seems to be the one gaining traction, but at any rate, with a bit of marketing I can easily imagine one pass through design or another one day in the far future becoming the standard over square drive, as the only downsides seem to be incompatibility with most of the tools out there.