Ok you guys are living in a cave. Let me hit some points for you. Read up on this stuff, the guys that made this are rolling in money, this stuff is extremely popular.
Go to dipyourcar, and check out the forums.
1. it paints exceptionally well, even flat surfaces.
2. you can get it in gallons, and you can use a VHLP gun if you have. You can paint an entire car, thick coat, in two gallons.
3. they have a lot more colors, and even a clear.
4. it is not recommended to tape anything off. It peels great by itself from intersections. For example paint whole car, it will peel off tires, but won't pull the rim paint. You can peel off the windows, but won't pull the next intersection, which is the weather stripping.
5. you need to apply it thin. Watch some youtube vids to get some skills. A thick coat, will have more texture. Lots of thin coats will be smoother.
I am telling you this is some good stuff if you want to play around with it.