I don't own one of these or sell them, so no dog in this fight...
People at all income levels appreciate having electricity. What varies are things like disposable income, requirements, priorities, fuel availability, physical ability, mechanical and electrical skill.
If you need something that will start and run your whole house without intervention or management, that's going to be a high priced option.
If you can be your own mechanic/electrician and can do some manual setup and load management, you could take a risk on buying a mil-surplus unit and fixing it up, call that a mid-priced option.
The cheap, air-cooled generator has its place. Yes, it might very well be a **** chinese built machine with poor quality parts that may not be available in a few years, but at a certain price point even that can be attractive.