chris142
Well-known member
Saw these today. They look very well made. Made in Taiwan and not China or India. Anyone know if they are as good as they look?
I looked at them too. I think its nothing but a ploy to avoid having to sell them with coupon discounts (the real HF sales strategy)
I looked at them too. I think its nothing but a ploy to avoid having to sell them with coupon discounts (the real HF sales strategy)
I think the Quinn branding is a ploy as well. What I'd like to see is more wrench sets WITHOUT skips.
HF cracks me up, coming up with a dozen new "brand names", icon,quinn,bauer,doyle,vulcan etc etc.
It's still HF.
Don't underestimate them. They didn't get where they are by being stupid about branding.
You can bet they have a good reason for setting up all these new brands. The comparisons they're drawing in their advertising makes it plain what level each brand is supposed to compete at. They're comparing the new brands with Snap-On and the old brands with Lowe's and Home Depot.
I'm not saying the new HF lines are actually equivalent to well-established pro brands, but they're clearly better than the low lines. HF wants to compete in the pro space, and this is how they go about trying to break into that market; by positioning Pittsburgh and Chicago Electric as homeowner brands, and setting up new brands to try to appeal to professionals, rather than try to sell Pittsburgh to pros.