That attitude is part of the problem; people who aren't web developers think this stuff is easy and cheap, or even free. Get somebody's nephew or a college kid who's good with computers. Snap-On's management is apparently completely clueless about how much money they're losing and won't budget properly for fixing the mess.
I mean, fixing cars is just twiddling wrenches and picking your nose, right? It looks easy. Why should anyone get paid more than minimum wage for that?...
...To give a specific example, Tekton's new website is fantastic. Beautiful close-up photography, all the info you need (including COO), and you can buy right there on the site with free shipping. And I love how they sell lots of variations of tool sets in logical combinations. If you haven't checked it out lately, go take a look. It's really the model for what a tool website should be. And no, I'm sure it was NOT cheap and no "college kids" or "interns" were anywhere near the project:
https://www.tekton.com