I ran the I&W and ran it over the subfascia, put the drip edge on, then ran a smaller strip of I&W over the drip edge. This makes the drip edge encased in the ice and water so that there's not an opportunity for water to get under it. It's also totally overkill.
A lot of people like to still run felt over the ice and water, though technically it's not required. However, if you have to tear off a roof, you'll find it much easier if the sealing strips of the shingles aren't stuck to the ice and water directly but rather to felt. Way easier to strip.
And I second the comments on the Grace product, but the only place I can find it around here charges double what the box stores do. In excess of $100/roll. But I thought it was worth it for putting in critical areas (valleys, sidewall flashings, etc.)