Ivan is talking specifically about generic global Chinese scantools in the sub $1000 range that give the best bang for the buck on sale via Amazon in these Black Friday sale videos.
It's more of a round up of good deals for guys like me willing to take the risk (which isn't so risky after all) of buying from Amazon.
I like the technical content of Ivan's videos and the fact that they aren't just super slick High Definition over produced adverts, he actually fixes cars with the products he recommends much like SMA and New Level Auto.
I don't begrudge any YouTuber building a commercial relationship with a tool supplier as long as the channel stays relevant, I like technical content and tools
Bernie Thompson is a fantastic technician and teacher but he is selling his own product at the end of the day