That is exactly what some shops do, charge an absurd amount of money for nothing-and pile the "upsells" onto it.
I'm at a powersports dealership, one major brand 2 smaller brands. 90% of the major, 5% of the other two in sales numbers.
The major brand, we are looking at an oil change of about $180. That's 0.75 hour labor plus 3 quarts and a filter. Taxes and fees. It ends up at about $177 and change. $180 to any customer because customers never round down.
There are issues getting cheap fluids and filters. Other dealer I was at for 30 years, we did this. It bit us hard 3 separate occasions. First one was a Mule 2510 oil change. Big deal it's just a lawn mower engine. We (dealer) had to eat a $1300 (MSRP at that time) engine because a $0.87 chincanese oil filter failed while running, owner didnt know it and kept going. Grenaded it. Had another Mule do the same thing, same filter. Thought we'd have learned from the first one. Final nail in that coffin was another cheap filter that wouldn't pass enough oil on a Yamaha Venture 1300. You don't buy Venture engines. You buy every single part to build them. That engine might as well have been an Audi. Overcomplicated, way too many pieces and parts, and way too expensive. We (shop) were into that one around $6800 (dealer cost) for parts alone, plus we lost a customer and countless others who the owner told. "We" did nothing wrong, customer wanted a cheap oil change and that's what he got. Unfortunately there was no way for us to prove that he asked for the cheapest, and that filter...proven defective, the company doesn't stand behind them-at all. That's the downside to using aftermarket stuff. Polaris, had one filter fail and Polaris ate the entire cost to repair, 100% of it.
I spoke to the boss about this the other day and we discussed how much an oil change costs, and how that impacts the customer's perception of the business. We kind of came to the conclusion that some customers will pay that extra cost knowing that we actually do check stuff over, but then there's some that will go across town to the cheapest repair shop that they can find and pay 'em $50 to do the same job using aftermarket stuff. We can also do that, however there needs to be some clarification as to what the shop warranty will cover. In other words, if they want a cheap oil change, there is no guarantee. Normally we carry 90 days which is what Polaris parts warranty is, and I would assume that most OE manufacturers are similar if not the same. Yamaha and Kawasaki were/are, Honda I think is as well. Kubota too although getting through Kubota's warranty system is a nightmare in itself, which most techs prefer not to use for that reason alone. Sometimes spend more time on the administrative end than the actual job, and that's assuming you actually get paid. Some claims went a year or more before getting paid which is absurd. And some didn't get paid at all...those are losses. You don't get to eat many losses before the boss is breathing down your neck. Customers never see that stuff though. Had a $32,000 excavator engine repair go unpaid. Job completed the first part of July 2019, I left the dealer in Oct 2020 and it was still not paid. Anyway....
I think that's about the only way we can do this. Offer a cheap oil change, which can not take more than 30 minutes' time, and cannot use OEM parts, only aftermarket. 3 quarts of cheap junk costs us about $18 and a cheap filter costs us about $5 as best I can tell. I haven't looked very hard yet. Just our two aftermarket vendors so far. Then have to make it perfectly clear to the consumer that there is no warranty on the cheap oil changes. The downside to cheap oil changes is that it attracts every type of customer. Generally speaking, those who choose to pay extra for OEM (as it is currently) expect a higher price-and a higher level of service (checkover, etc). Cheap customers don't have very high expectations and they can often be harder to deal with if you see a loose wheel bearing while it's on the rack. Also we'd have to pay the assembly tech (strictly hourly) to do this and hope that he knows what he's doing. Stripping out an allen head drain bolt turns a $50 (or whatever) oil change into a very expensive one quickly.
another idea I had. Offer a cheap OEM oil change with no check over as a level two oil change. Level one being a cheap, no frills, aftermarket stuff. On L2, offer (but not push) a wash job. My girlfriend? She does NOT let me change oil in her car. Why? I'm a mechanic. She goes to wally world and they do it for the same cost, plus they halfway vacuum out her car while she's shopping. Convenience. I don't vacuum it, I tell her to get off her lazy **** and do it herself while I'm barbecuing dinner or mowing the grass or doing the laundry...you get the idea. Level three, oil change + check over + hand wash. We have a detail guy and he does a decent job, for little money. I don't know how long he'll stay but the boss has a list of others who can do the same job for the same money. One is a halfway decent lookin' 30 yr old young lady who loves just being around the equipment in general...she washes people's side-by-side's at big events, and gets paid pretty good to do it in just tips. I told the boss that if she wants to work and she's reliable, let her work with the current detail guy until he quits.
Lots to think about on this deal and I certainly appreciate most of the comments. I find them constructive.