To avoid these ads, REGISTER NOW!

Stanley Black & Decker buys Craftsman

nh_yota

Well-known member
Joined
Mar 10, 2015
Messages
4,076
Location
Seacoast New Hampshire
I bet the Craftsman line will be slotted in between Stanley and Mac/Proto, and will be sold through hardware stores and other non-discount retailers. Stanley has become the low-end line sold at Walmart so they need an upmarket brand for to sell a level of quality better than Stanley but not as good as Proto. Most companies that manufacture or sell consumer goods tend to have a budget line, a mainstream line, and a premium line because it allows them to capture the entire market for a particular item.
 
To avoid these ads, REGISTER NOW!

tjpavlov

Well-known member
Joined
May 18, 2012
Messages
1,277
Location
Providence, RI
Outside of this forum, the Craftsman name still carries a lot of weight. I think that there is an opportunity to sell it as a Premium DIY grade tool in big box stores.
 

bczygan

Well-known member
Joined
Nov 4, 2009
Messages
22,002
Location
DETROIT! Arsenal of Scrappers
I'm underwhelmed.

There are hundreds of US manufacturing companies that have gone belly up in the last century. Many of them produced and sold wonderful products that are no longer produced. We still scarf up the remnants that haven't gone to scrap.

Some things have higher priced alternates from here or elsewhere and some have better alternates of varying prices from various places. Some have no alternatives.

Eventually all this stuff will be in antique shops, collections and museums.

The world still turns. Meanwhile, just carry on.

Bill

PS It's been a long time since I've been in a Sears, and was not impressed enough to buy anything. Then they closed the local store. C'est la vie!
 
Last edited:

kctyphoon

Banned
Joined
Jun 9, 2014
Messages
9,102
Location
Jersey/Staten Island
I'm going to take advantage of a rare opportunity to agree with kctyphoon. His assessment of the brand acceptance and quality desired by the average consumer is spot on.

We perceive Craftsman as being in the toilet. The general public does not. Craftsman is a very viable and highly respected brand, with great public recognition and trust. Stanley Black and Decker bought it for that reason, and is in the financial condition to capitalize on it. Their best course of action would be to solidify existing and new manufacturing contracts to continue to produce the quantity and quality of tools that Craftsman is selling today. Another major tool company not being able to deliver tools to their market for the past couple years is a great example of what NOT to do. Simultaneously, they need to both push to maintain the current sales outlets (Kmart, Sears, Ace) if their agreement allows that, and to expand that network to replace the disappearing Sears outlets. They need to be the supplier to Sears and ACE of Craftsman stuff, in the interim while they develop new market outlets.

Long term strategies to shore up the brand reputation by solid quality and USA manufacturing may be in order, but that will be a business decision driven by public acceptance and ultimately, cost.

Everybody here on GJ focuses on the warranty. For the company, that will be a very minor consideration. As much as we focus on warranty claims on this board, for most companies, that is less than 1/10 of a percent of their overall sales volume. Realistically, few people break tools, and even fewer bother to warranty them if they do.

Don't worry, you'll get use to it..
 

Sco Deac

Well-known member
Joined
May 28, 2016
Messages
194
Stanley delivers a blow to their competitors (Apex and Ideal and maybe some others) by depriving those competitors of the Craftsman manufacturing business (at least once the contracts in place expire). How they position the brand is anyone's guess. The optimists on this board could envision a hole in the Stanley product spectrum, at least for hand tools, that would be a competitor to S&K (though as S&K's pricing goes up, Proto starts to look better). What they do with snow blowers, lawn mowers, drill presses, planers, ect. is anyone's guess.
 

Climatecreator

Well-known member
Joined
Dec 8, 2006
Messages
245
Location
CT
Re: Stanley Black & Decker buys Craftsman

I've always bought craftsman hand tools, because all these years doing HVAC it was the most convenient lifetime warranty tool distributor. None of the supply houses were carrying much in the way of hand tools, recently Rigid and Lenox and some Irwin are available outside our specially tools. Unlike automotive based companies that get the Mac, Matco, Snap-On etc trucks doing by, the rest of us tradesmen were pretty much pushed to Sears. Here in CT Stanley let us all down in the past and killed black hawk, etc. I'm not getting a good feeling about it. Most of my tools are craftsman however since they started closing down Sears hardware stores, I've been using husky, since I can find a home depot quicker than a Sears these days in every town I'm in. Guess we'll see what they do. Needs to be made in USA, have a no hassle warranty (unlike Klein, etc) and be available readily.


For power tools I use Milwaukee and Ryobi no problems there. Stanley should dump the craftsman power tools.

Just my 02
 
Last edited:

3baygarage

Well-known member
Joined
Sep 1, 2013
Messages
11,946
Location
SW Florida/from Buffalo,NY
My two closest Sears stores are closing starting tomorrow. A few years back I would have been rushing over there hoping to find some deals.

This change of hands is no surprise.
 

paranoid56

Well-known member
Joined
Dec 18, 2008
Messages
1,596
Location
San Diego, Ca
Re: Sears sells the craftsman brand to stanley black & decker

isnt this old news? lol maybe they will do something better with it
 

jakemac

Well-known member
Joined
May 21, 2013
Messages
9,035
Location
New England
Stanley delivers a blow to their competitors (Apex and Ideal and maybe some others) by depriving those competitors of the Craftsman manufacturing business (at least once the contracts in place expire). How they position the brand is anyone's guess. The optimists on this board could envision a hole in the Stanley product spectrum, at least for hand tools, that would be a competitor to S&K (though as S&K's pricing goes up, Proto starts to look better). What they do with snow blowers, lawn mowers, drill presses, planers, ect. is anyone's guess.


They don't do anything with them. The yard tools are all rebranded from other namebrand manufacturers (mostly Husqvarna). The power tools can easily be rebranded from the companies they already own, if they aren't already. The rest will likely be dropped off. I see Stanley focusing on the handtools anyway.
 
Last edited:

NitroGarage

Well-known member
Joined
Mar 2, 2016
Messages
203
Location
Cleveland, OH
I haven't been too thrilled with Craftsman's quality as of the last few years. Seems like there's five different levels of quality when you go in to buy something, very confusing. Has anyone else felt this way or is it just me?
 

jeffmoss26

Well-known member
Joined
May 25, 2011
Messages
12,854
Location
Cleveland, Ohio
Stanley just sold their mechanical security business, so I guess they had the cash to buy the Craftsman brand. Will definitely be interesting!

Edit - the Sears closest to me (Richmond Heights) is closing - but I am definitely not surprised, that store has been practically empty for years.
 
Last edited:

CoyoteKyle

Well-known member
Joined
Apr 22, 2014
Messages
130
Location
KCMO
Stanley will screw this up like they have previous brands. Stanley should stick to Tape Measures. Dewalt is no longer "trade" trusted. Just bought Irwin and Lennox from Newell and have already screwed that up. Does anyone remember what they did to the Goldblatt and American Brush brands? As a Manufacture's Rep I like this because they'll put Craftsman in the grave that Sears has already dug.
 

Infinia

Banned
Joined
Oct 2, 2016
Messages
845
Location
SoCal
Re: Sears sells the craftsman brand to stanley black & decker

Black and Decker stole the CM brand for next to peanuts. This should sold off for at least 1-2 Billion. Is this is truly the death knell for Sears Stores? for me yes. I'll be very interesting where they position the brand. I reckon the "Deals" will be few and farther between. E.g. The tool makers are calling shots here rather than the merchants driving them into the dust. I wonder about all the other things besides hand tools and storage.
 

d.mcfarland

Well-known member
Joined
Jun 18, 2012
Messages
6,567
Location
Western PA
I'm not so sure that Stanley was the best company to buy them. Business wise yes they bought out a big competitor, but now they are competing with themselves but their main customers are an aging and shrinking population.
 

franzdom

Well-known member
Joined
Sep 7, 2009
Messages
3,136
Location
NC
It is possible Stanley will never produce anything with the Craftsman name. It may have been worth it to them to make it go away!
 
To avoid these ads, REGISTER NOW!

theoldwizard1

Well-known member
Joined
Feb 22, 2011
Messages
43,138
Location
SE MI
A financial analyst said the sale of Craftsman and some recent loans will NOT get Sears through the entire year even after closing those stores.

What they need to do is sell some real estate, if they really want to try and make a come back. I don't see this happening. I will bet that all of the real estate has been transferred in to a separate company so the when Sear DOES go bankrupt, those assets are protected.

(Ford did this during the recession. All real estate was transferred to Ford Land. All Intellectual Property (patents) was transferred to another company. Ford Motor Company has very few tangible assets.)
 

outdoorspace

Banned
Joined
Jan 28, 2014
Messages
356
I am more concerned for the myriad of smaller suppliers (Wilde Tool, Lang, Imperial/Stride, Vaughan & Bushnell) for whom the Craftsman brand was their major, sometimes sole, vessel into the broader consumer space and Stanley Black & Decker will quickly identify overlap with. This is going to be a massive loss for Western Forge and parent company Ideal Industries.
 

theoldwizard1

Well-known member
Joined
Feb 22, 2011
Messages
43,138
Location
SE MI
I wonder if Stanley will relabel their DeWalt power tools as Craftsman or just drop the Craftsman brand of power tools ?

The Sear C3 cordless I think will die off quickly.

I also wonder if the Craftsman brand of outdoor power and hand tools will continue.
 

Exceller8

Well-known member
Joined
Jul 19, 2012
Messages
2,337
Location
Banning, CA
I see a big problem with this move. You walk into Sears and buy a 40 piece Craftsman socket set for $29.99. You then go to Walmart and see a 40 piece Craftsman socket set for $18.97. :headscrat Both sets have different configurations and the parts numbers are different. For us tool guys it's not a big deal, but for the average consumer it's going to be a pain.

When I used to sell power tools back in the 90's Dewalt came out with tools especially for the Home Depot. My price on a sander might be $50 and the Home Depot version was $35. They looked exactly the same but the tool specs were quite different. They simply weren't the same tool at all. Try explaining that to a customer. :wtf:
 

theoldwizard1

Well-known member
Joined
Feb 22, 2011
Messages
43,138
Location
SE MI
I am more concerned for the myriad of smaller suppliers (Wilde Tool, Lang, Imperial/Stride, Vaughan & Bushnell) for whom the Craftsman brand was their major, sometimes sole, vessel into the broader consumer space and Stanley Black & Decker will quickly identify overlap with. This is going to be a massive loss for Western Forge and parent company Ideal Industries.

One or more of those should be talking to Stanley about a buy out !
 

bcradio

Well-known member
Joined
Jan 30, 2012
Messages
6,017
Location
New Mexico
Re: Sears sells the craftsman brand to stanley black & decker

They're all being merged into this thread as they pop up.

Yup, this thread trumps all others and everything else in the other threads will be sucked in to this one alone.

This thread > All others
 

thegroundpounder99

Well-known member
Joined
Feb 5, 2015
Messages
693
Location
Balm Fl
A financial analyst said the sale of Craftsman and some recent loans will NOT get Sears through the entire year even after closing those stores.

What they need to do is sell some real estate, if they really want to try and make a come back. I don't see this happening. I will bet that all of the real estate has been transferred in to a separate company so the when Sear DOES go bankrupt, those assets are protected.

(Ford did this during the recession. All real estate was transferred to Ford Land. All Intellectual Property (patents) was transferred to another company. Ford Motor Company has very few tangible assets.)



I think (and a whole lot of others) the only reason Eddie Lampert bought them was for the real estate. The same thing happened with Mervyns. The investment group bought the company, then sold the real estate to their other company and re-leased them at a much higher rate to Mervyns. It killed Mervyns quick. I don't think there was any intention to save Sears or Kmart. As far as Craftsman, it died long ago.


Sent from my iPhone using Tapatalk
 

myredracer

Well-known member
Joined
Nov 1, 2015
Messages
557
Location
Langley, BC
I was in our local Sears store a few months ago and their tool dept. was reduced down to about 10'x10', down from a large chunk of the store's floor space and stocked with only a few handyman tools like screwdrivers and hammers. That was a real shock. They did a pretty good job at selling appliances and ladies clothing but depts. like exercise equip. & riding mowers have been lackluster and the sales folks would almost beg you to buy something when you walked by.

When I was a kid back in the 60s, dad used to drive us to Simpson Sears at least a couple of weekends a month, even if we (more like "he") didn't need anything. It was the only place like it and they basically owned the market, selling a large range of products. In '52 in Canada, Robert Simpson Co. merged with Sears Roebuck to become Simpson Sears. They used to have a pretty cool catalogue (waaay before the internet) - I clearly remember studying the ladies lingerie section a lot before moving on to the tools & hardware section. Back then, if you wanted tools, you went straight to Simpson Sears and bought Craftsman stuff (made in the US of course). I don't even remember there being any other place to go to except maybe a lumber yard, a few mom & pop hardware stores and Woodwards (a long defunct chain of retail & food stores only in BC & Alberta).

Operation, ownership, store/company names & locations, gov't intervention marketing has been through a rather convoluted process in Canada over time as in this Canadian history outline: http://http://vintagemachinery.org/mfgindex/detail.aspx?id=754 At one point, they even had a Sears at one end of a mall and a Simpson-Sears at the other end. Ridiculous. In recent times we've had stores like Canadian Tire, Princess Auto, HD and others come into the marketplace, a lot of manufacturing going offshore and now many just buy directly off the 'net. I think, in Canada at least, they've become a victim of their own poor management and failure to keep up with the times and competitors. I don't think they will survive long, at least in the form we've known it. Who knows what the future will hold tho. now that Mr. T. vows to turn the world upside down.

Sears used to be a trailblazer with some products like their line of Arts & Crafts kit houses in the early part of the last century like here for ex. http://http://www.searsarchives.com/homes/1915-1920.htm I still have a small handful of old Craftsman tools from the 30s & 40s when dad was a machinist and will pass them on to my kids.
 
Last edited:
OP
P

Parrothead

Well-known member
Joined
Apr 27, 2014
Messages
5,346
Location
Earth
Outside of this forum, the Craftsman name still carries a lot of weight. I think that there is an opportunity to sell it as a Premium DIY grade tool in big box stores.

This ^^^

95% of the people I know wouldn't know Proto from Frodo, and think Craftsman is the top of the food chain for tools. These are people remodeling their houses and changing the oil on their cars when they have the time. This is your customer.
 

Wyoming09

Well-known member
Joined
Sep 24, 2014
Messages
521
Location
Wyoming, MI
Re: Sears selling Craftsman to Stanley

Just announced they are closing 150 stores. Most in small out of the way towns I believe.

They announced yesterday that they are closing our largest and oldest Sears in Grand Rapids, MI at Woodland Mall. Too bad. That store had the largest, best organized and best stocked tool department. The employees at the other store are too interested in their social group and playing with their phones to offer any help when your in there looking for something.
 
OP
P

Parrothead

Well-known member
Joined
Apr 27, 2014
Messages
5,346
Location
Earth
A financial analyst said the sale of Craftsman and some recent loans will NOT get Sears through the entire year even after closing those stores.

What they need to do is sell some real estate, if they really want to try and make a come back. I don't see this happening. I will bet that all of the real estate has been transferred in to a separate company so the when Sear DOES go bankrupt, those assets are protected.

(Ford did this during the recession. All real estate was transferred to Ford Land. All Intellectual Property (patents) was transferred to another company. Ford Motor Company has very few tangible assets.)

As I mentioned earlier earlier, they only have to get through the end of July then Lampert gets the assets listed as collateral without an SEC investigation. He'll be rich and Sears will be gone.
 

wasabiboys

Well-known member
Joined
Oct 16, 2010
Messages
76
one can hope stanley goes back to making real tools and these ridiculous gimmick ones.

its better than the whole ship going down
 

Bdgjr215

Well-known member
Joined
Oct 21, 2015
Messages
760
This ^^^

95% of the people I know wouldn't know Proto from Frodo, and think Craftsman is the top of the food chain for tools. These are people remodeling their houses and changing the oil on their cars when they have the time. This is your customer.

^^^^ this is very true.Visited my wife's cousin for New years eve,he's an operating engineer in a large high rise in center city phila. ,had about ten of his
Co workers and buddies over.He bought his teenage son a craftsman tool set
For chfistmas and I brought up craftsman being made in china,every guy there
Looked at me like I had three heads until I showed them on the box.Heck I
Built engines for 12 years and cabinet shop for seven and I didnt know they went to China until I joined this forum.
 

Ign

Well-known member
Joined
Jul 7, 2006
Messages
12,769
Location
Butte Peak ND
What I wonder about is what will happen to the existing power tool lines.

Nextec hasn't seen a new tool come to market in years.

Bolt on is made by Stanley I believe so that will most likely remain.

C3 I don't know about. Isn't the OEM Ryobi?

That's a good point. C3 is arguably in direct competition with maybe the B&D cordless stuff or definitely Porter Cable. I wonder if we'll see yet another "20V Max" platform w the Craftsman name?
 

neophyte

Well-known member
Joined
Apr 23, 2012
Messages
9,615
Location
Pennsylvannia
Stanley will screw this up like they have previous brands. Stanley should stick to Tape Measures. Dewalt is no longer "trade" trusted. Just bought Irwin and Lennox from Newell and have already screwed that up. Does anyone remember what they did to the Goldblatt and American Brush brands? As a Manufacture's Rep I like this because they'll put Craftsman in the grave that Sears has already dug.

The Goldblatt trademark is now owned by the same Chinese corporation that just purchased Pony Tools.
 

Ign

Well-known member
Joined
Jul 7, 2006
Messages
12,769
Location
Butte Peak ND
This ^^^

95% of the people I know wouldn't know Proto from Frodo, and think Craftsman is the top of the food chain for tools. These are people remodeling their houses and changing the oil on their cars when they have the time. This is your customer.

Speaking of Proto Frodo, I don't see why Blackhawk couldn't remain (it was suggested early in the thread it may go away because very few recognize the name) if they want to focus it as an industrial brand. In heavy industry there are names I'd bet 65% of registered users here have never heard of; examples could include Dotco, Patco, Henry, Dynabrade or TC Service. Something need not have recognition w the average mechanical hobbyist to have a market.

That said, heavy industry may not be B&D's cup of tea, but they are MAC, no?
 

sberry

Banned
Joined
Jun 18, 2005
Messages
35,747
Location
Brethren, Michigan
Re: Sears selling Craftsman to Stanley

They announced yesterday that they are closing our largest and oldest Sears in Grand Rapids, MI at Woodland Mall. Too bad. That store had the largest, best organized and best stocked tool department. The employees at the other store are too interested in their social group and playing with their phones to offer any help when your in there looking for something.

When I was a kid used to go there a time or 2 a year for a while. Sears and Pennys were catalog and some cloths stores here then. They had stock, here you ordered it. They you ordered it when Grants and then Kmarts had it. They should have been trying to be a bit upscale and beat Kmart then.
 
To avoid these ads, REGISTER NOW!
Top Bottom