I agree with you. It's somewhat of a mystery.
I feel like they came out with a lot of "asked for" tools in 2017, but many fell short of what people were expecting. Heat gun, soldering iron, M18 Rover, nailers, Fuel ratchets, etc. I'm not saying these are bad by any means, but they're things that have been asked for year after year, and now after coming to fruition, like it or not, they've all seemed to get a solid share of disappointing feedback. I've also noticed that some of the prices for these items are just wacky high (i.e. Packout, some of the lights, etc.). High enough to the point that I've slowed down my Milwaukee acquisitions a bit. I know I can't speak for everyone, but I can't be alone here.
Where I'm going with all this is that I hope they don't get discouraged in "actually listening to what the people want and actually making it happen" due to the aforementioned "good, but damn I thought it'd be better" tools. No doubt sales would've been better if they executed things a little differently. Hopefully they are listening and are just taking their time to totally nail the product function/feature/price-wise (rather than creating a gen 3 blower or Fuel work boots).