Because they've surreptitiously removed any traces of COO from packaging (it's there, but hard to see), quite a change from the "loud and proud" attitude they were pushing not tool long ago at all.
The thing is, they are MORE than happy to continue to ride the false belief of the public, that Craftsman remains an American brand... it's so far from American now, it's almost laughable.
Look at Toby Keith's "Made in America". He sings about Craftsman tools in that song in a very patriotic manner, yet he seems completely oblivious that Craftsman is now Made-in-Chinaman. That song actually makes me furious, because he's singing about an American patriot using an American Craftsman wrench, when in fact the American brand Craftsman that he's singing about, doesn't even exist any more (the sad thing, the RP wrenches are about the only thing left that's still USA made).
IMO today's Craftsman DOES NOT belong in a patriotic song like that, period. They don't deserve it one bit.
Trust me, Sears management LOVES that they can get away with selling Chinese **** with NO COO marking, and customers will still think it's USA made Craftsman because they're too lazy to read the teeny tiny "China" written on the back of the package hidden under the barcode.
In fact, it's what they're counting on. It's the EXACT reason they purposely removed the American flags and "Made in USA" markings from the packaging on items that are still USA made, such as the screwdrivers... it's so the customers don't look at them on the shelf and see a difference, and then start looking into things too much.
They're purposely trying to keep the average customer in the dark as long as possible.