Welcome to the party. It's too bad that you showed up way too late, after he edited the first post to stop pretending that he was just a guy.
His post before he edited it was basically "Hey, look at these awesome organizers I found on Amazon. Would you guys buy these?"
If you go back to his only other post on this forum a couple months ago,
you get this:
That's his other example of "Oh, wow. I looooove this socket organizer I got. Go look at their (as in...not "my") website and give them money!"
This is clearly a manufacturer who went about trying to increase his online presence the dishonest way. He could have built up a lot of goodwill if he'd come on before they made the horrible designs and been honest. He should have just showed up, said "I want to make toolbox organizers. What do you guys want them to do that other manufacturers aren't giving you?"