I cannot get over the fact that the ratchets look really gimmicky to me, but I can't argue with the fact that most people love them.
i thought a few of their products looked "gimmicky" but im hooked on wera stuff. the chiseldrivers are my favorite screwdrivers i have ever owned, take abuse like crazy and keep going. we used chiseldrivers as a go to multi-tool at the foundry i used to work at. prybar, chisel, screwdriver, line up tool, all kinds of beating. taken them to special "j-bolts" that hold molds into pipe casting machines and had to use channellocks to turn the bolts as they were being held in place by a 3000 pound mold. and you are able to turn these bolts to free everything up, tips never broke even after throwing a ton of torque on them.
from using them to remove molten slag build up like a chisel, to being able to drive in a heli-coil and then use it as a cutoff chisel to remove any extra coil sticking out. they did it all and in an environment where steel toed boots were expected to last only 6 months or so, these screwdrivers would go 2-3 years without needing any retouching on the tips. or impact caps. only ever broke one, and standing on it to line a shaft up for a 240 chain link did the trick, but it took a **** load of effort.
i really want a set of jokers and a zyklop or two. the look of the tools makes them seem like they aren't high quality, ie, they look "styled" instead of straight forward tool look. and it can fool the eyes, but once you use some of the tools. you quickly start looking at them differently. excellent products all around.