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What is Craftsman's pricing strategy now?

qqzj

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I went to Lowe's recently and was amazed at this

20210330_180214.jpg

Do they really want to sell the flex head ratchet or not? Unless the new Cman is seriously good, how can they justify the lofty price?

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Daedalus

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That hasn't really ever changed. They were good value when US made, but overpriced once off-shored. That aside, Craftsman isn't setting the retail price on the items; Lowes is.
 

bob15

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That hasn't really ever changed. They were good value when US made, but overpriced once off-shored. That aside, Craftsman isn't setting the retail price on the items; Lowes is.

Yup. Not to mention, Craftsman is only a name...Stanley B & D owns the name and makes the tools
 

Badgerstate

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Well, Craftsman has kind of moved up market and now are a prosumer brand, basically a DeWalt with red plastic instead of yellow. Id expect it to be a bit more expensive.
 

Skin

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I'd tolerate the pricing if they were US made but as long as they remain Taiwan/China that pricing is just profiteering off the power of the brand. Not any different than a popular clothes brand selling a $5 shirt for $30.

Until they're US made, or deeply discounted through a sale, there are certainly many other high quality affordable options.
 
OP
Q

qqzj

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There's something else really strange here. Look to the left, an identical one with shorter handle is exactly half the price. Does it cost that much more to make a longer handle?

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zendriver

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Perhaps they figured that maybe someone who needs one will just come along and buy it and take it and use it. :dunno:

That’s how people used to buy tools.


Plus, that magic for dads is looming on the Verizon so maybe they’re counting on that shopping bunch Will just hurriedly grab whatever is in front of them.

Or, maybe they think someone who wants one, will look at it get disgusted with the price and then grab something else that is overpriced as well Only less so.




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d.mcfarland

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Brand recognition. I still to this day come across people who think that Craftsman is the same quality as some of the top tier brands.
 

RoundedNut

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When SBD Craftsman first came out in Canada it was ridiculously overpriced, and more so because the exact Stanley equivalents were on clearance. It didn't take long for the Craftsman stuff to go on clearance but it took 3+ months at deep discounts for it to all clear out.

With brands like Knipex and Wiha showing up in big box stores, I think we can put a fork into Craftsman's dreams of competing at the prosumer/pro level.
 

bamawildcat

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I just paid a $20 premium for a Craftsman branded Gearwrench/KD Tools brake service set. My logic is nothing is easier to utilize the lifetime warranty that driving to my closest Lowe's.

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joey1320

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Buahahahahahahhaahaaaahahahahahahaahahahhhahahhahaaaahahhahaahhahahahahahahaahaaaa!!!

$70 for a 3/8" swivel ratchet by Craftsman...

Buahahahahahahhaahaaaahahahahahahaahahahhhahahhahaaaahahhahaahhahahahahahahaahaaaa
 

four.cycle

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^ Yeah.... well..... wait until next Christmas and go in and watch them fly off the shelves and into the shopping bags of well-meaning friends and relatives who are still of the belief, as mentioned by Mr. McFarland just above, that "Craftsman" is on a par level with the high-end brands.

That said, considering that I've procured three #2736 Indestro 3/8" flex-heads for that amount of money, it does seem a bit outside the realm of sanity.
 

theoldwizard1

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Yup. Not to mention, Craftsman is only a name...
That has ALWAYS been the case ! Various companies had manufactured hand tools with the Craftsman name was own by Sears.

1) That ratchet appears to be polished. That adds a lot to the price.

2) Sears did most of their sales to homeowners and I'll bet most of that was during big sales before Father's Day and Christmas.

I think SBD "strategy" of going back to "Made in the USA" will help sales.
 
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theoldwizard1

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With brands like Knipex and Wiha showing up in big box stores, I think we can put a fork into Craftsman's dreams of competing at the prosumer/pro level.

I disagree ! SBD will concentrate on the most popular tools and not compete head-to-head with Knipex or Wiha.
 

justintendo

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I just paid a $20 premium for a Craftsman branded Gearwrench/KD Tools brake service set. My logic is nothing is easier to utilize the lifetime warranty that driving to my closest Lowe's.

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The only thing out of that to possibly warranty are the bits..if you are fine with chinese tools probably could have bought a set of bits at hf with that 20 bucks extra..and still be warranted
 

dnschmidt

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Who cares? I've never bought anything Craftsman and never will. They were decent homeowner quality 20 years ago and have sucked worse and worse ever since. Only Black and Decker has fallen faster and further than Craftsman. They started out as a top of the heap power tool and now are complete junk.
 

nbpt100

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Brand recognition. I still to this day come across people who think that Craftsman is the same quality as some of the top tier brands.

400% correct. At Christmas and Fathers day they will make some miscellaneous kits for gifts, call it a sale and do very well. Lowes, Ace, NAPA and any other retailer of them will be happy.

They were decent homeowner quality 20 years ago and have sucked worse and worse ever since. Only Black and Decker has fallen faster and further than Craftsman. They started out as a top of the heap power tool and now are complete junk.

Dennis, I agree and could easily get off of the OP's topic here but will just say this. SBD does have an opportunity to bring production back to the USA and improve the C'man quality. That would be a game changer but as long as the average consumer keeps paying those prices for the "feel good brand" then nothing will change.
 

joey1320

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^ Yeah.... well..... wait until next Christmas and go in and watch them fly off the shelves and into the shopping bags of well-meaning friends and relatives who are still of the belief, as mentioned by Mr. McFarland just above, that "Craftsman" is on a par level with the high-end brands.

That said, considering that I've procured three #2736 Indestro 3/8" flex-heads for that amount of money, it does seem a bit outside the realm of sanity.

Oh I hear ya. Unfortunately people will cling to name recognition and Craftsman/Lowes will reap the rewards.
 

seagull369

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Saw this "aluminum" socket rail at my local Lowes the other day for $19. That's for just 1! You could score a 3 pack of those at Sears on sale not long ago for about $7 (regular price was maybe $15), and they were longer, too, if you included the rubber handle they slipped on the angled end. Makes you wonder if they put some kid in charge of pricing there.

Not everything I saw on the shelf was priced into the stratosphere, but a number of things were. The quality SBD promised to bring back to the brand definitely doesn't look consistent. The pry bars look especially cheap, worse even than Pittsburghs. ​

As far as the Craftsman lifetime exchanges go, my Lowes seems largely disinterested in fulfilling them, especially if they have even a vague suspicion you got it somewhere else. I'm often told I need to contact Craftsman directly when I hand them something. When I do buy something Craftsman there, I save the receipt with it, because I know I'm probably gonna have a fight on my hands down the road otherwise.
 

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Jtels85

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When Craftsman first began infiltrating Lowe’s, I noticed that the prices on a lot of the mechanics tools (sets and individual pieces) were the exact same amount TO THE PENNY as the full blown retail price at Sears. Although, we know Sears almost always had a sale on everything in the store and you never, ever paid full blown retail.

I have email them at least three times regarding the $14.99 metal socket rails that can be had everywhere else for less than $1.00 a piece and they never respond.

I’m convinced that the people running the show for Craftsman over at SB&D have no idea what they’re doing and probably shouldn’t be in the tool business. Just pick a few guys off of this board to run the company and they’ll make that brand the be all, end all.
 

nieuport17

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I'd tolerate the pricing if they were US made but as long as they remain Taiwan/China that pricing is just profiteering off the power of the brand. Not any different than a popular clothes brand selling a $5 shirt for $30.

Until they're US made, or deeply discounted through a sale, there are certainly many other high quality affordable options.


^^^This.
The price they set is like they are made in USA. But they are not.
 

zendriver

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^^^This.
The price they set is like they are made in USA. But they are not.

Maybe that's the angle.

If and when they every actually start making them here again, they can say "look!, American made for the the price of Chinese!"

Genius! :lol:


IMO, they are simply price grounding - setting a high price, that they will discount later, giving the buyer a "bargain"
 

nbpt100

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I think that current Lowes Craftsman tool pricing is set high so, that if they ever switch to US made Craftsman stuff, they won't have to raise their prices much. :dunno:
That would make some sense but we will have to see if it plays out that way.
Their strategy is milking homeowners for all they're worth. That ratchet is inferior in every way to this $38 Tekton:

https://www.tekton.com/long-flex-quick-release-ratchets?quantity=1&drive-size=3-8-in
True. I don't think you have to look to hard to find better values.
Does Lowes sell/warranty those brake tools individually?
Earlier the poster of this said this kit is a GearWrench rebrand. Interestingly, GearWrench does not warranty it's bit sockets, if you read the fine print. One observant poster said the bit sockets are likely the only thing in that kit that would wear out or brake(pun intended).
Maybe Craftsman will cover them and that is part of your $20 premium paid. IDK?

I’ve seen aluminum described as a space age metal, but 15 bucks for one socket rail truly is out of this world!
LOL
 
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seagull369

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Dakotadadv8

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Even though I know Craftsman tools are manufactured outside the US, the brand is still strong. I purchased or received as gifts Craftsman hand tools for DIY projects the last 2 years vs the HF or other brands, except recently only SO tools to upgrade (Just like to have nice things later in life). I know there are quality and $ differences, personally CM is good enough for DIY. Parents like CM and my children know CM; hoping SBD does not ruin CM brand with quality and pricing - personally I will pay more for USA quality.
 

m6z

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Similar pricing at my store as well.

Most people buy what they need when they need it. It's a tool and most people still equate Craftsman with quality.
 
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