What is Snap On doing????

[eschoendorff]

So I got this email from Tools of the Trade and low and behold, Snap On is in the air nail gun business. So I clicked on the link and.... well... take a look:

http://www.alltradetools.com/index..../display_id/id483dcc0283f682.33852473/lang/EN

 

[billymade]

Cheap rebranded tools?

 

[eschoendorff]

They gotta be.

 

[klswvu]

Snap-On seems to be “licensing”, for lack of a better word, their name and trademark to various companies to distribute a range of products including LED lights, gloves and etc. through normal mass marketing chains like Ace. I would guess they are just getting a royalty fee from AllTrade. But I could be completely wrong.

 

[64merc]

I would also guess that SO is getting some kind of licensing fee or something. Personally, I think they are making a big mistake selling their name like this. They need to stick to what they are known for. Are we going to see Dewalt or Senco combo wrenches next?

 

[sharpshooter]

Sad to say but I think this is just the beginning of whats to come. Snap Ons name in a few years will not be what it is today. The economy is getting to expensive to be able to compete on the same field. they will merge, or ***** out there name.....Wait and see. You SO guys better get used to change.....

 

[logical]

What???...Snap On taking advantage of their premium name??????? say it isn't so.

 

[yinzer]

Screw Snap-On. Too many other nail gun brands out there to waste time on anything else...

"Screw S*K. Too many other good tool brands out there to waste time on anything else..."

 

[ratchet_gear]

These have been out for a few months now. It looks like a rebranded Milwaukee nail gun.

 

[48548]

I like Milwaukee and snap on, so I am fine with that, hahaha. I just don't want to see a hf tool with a snap on name...

 

[klswvu]

If the right combination of vendor distribution channel and manufacturer could be arranged, DeWalt and many other companies would leverage their name and reputation i.e. Duralast Tools | Kawasaki Tools. With all the mergers and acquisitions, many times the manufacturer or vendor has a known name they can use for a vanity brand i.e. Husky, Kobalt or Craftsman.

 

[64merc]

If the right combination of vendor distribution channel and manufacturer could be arranged, DeWalt and many other companies would leverage their name and reputation i.e. Duralast Tools | Kawasaki Tools. With all the mergers and acquisitions, many times the manufacturer or vendor has a known name they can use for a vanity brand i.e. Husky, Kobalt or Craftsman.

That's a very good point that I hadn't thought about. Perhaps it wouldn't be so strange to see a SO nail gun if they had a retail store full of SO branded stuff like Sears does.

My thought is that they should have picked a more reputable manufacturer of nail guns before slapping their name on it.

 

[jimvannoy]

My thought is that they should have picked a more reputable manufacturer of nail guns before slapping their name on it.

I am sure the manufacturer had nothing to do with it and they made the choice based on the most money offered and/or the most percentage of sales offered.

 

[kythri]

http://www.garagejournal.com/forum/showthread.php?t=20862

 

[CAT_serviceman927]

http://www.garagejournal.com/forum/showthread.php?t=20862

I thought I had seen this before.

 

[TxDoc]

All Trade is the manufacturer of these air guns. They are one of the authorized
retail licensees.