Sound like maybe comparable to tekton then.. maybe...
understanding that all tool manufactures do better at some things than others, I view Wilde, Tekton, GearWrench, Proto, Sunex, and others I can't think of right now, all clustered together in the middle, quality wise.
note that some of these brands are really not manufacturers in that they dont make tools themselves, they contract to others to make them, and are really only maintaining a level of quality. it is my impression that Wilde makes their own tools, although I dont know if they resell other manufacturers output under their name or not.
having said that, I find playing games with codes and coupons distasteful. I shouldn't have to remember to put in a code to get free shipping, especially when the floor is 100$.