I’m willing to pay a premium for the Williams set ($136) but not for the Tekton set. Here’s why: Williams is Snap-on’s industrial brand, and that tool company has a long history as a quality tool maker. With Snap-on & Williams, people will pay extra because for decades this company has made professional grade tools.
Yeah, NO. You're paying solely for the Williams name and the Snap on family tree thing because, the Williams ratcheting wrench sets are made in Taiwan. They're not part of the US made legacy of either Snap on or Williams. You're paying for a Taiwan made wrench set that someone laser etched the Williams name on to. Unlike Snap on, you're not paying for years of research & development.
Basically, we're comparing Taiwan made wrench sets to Taiwan made wrench sets. To be honest, fine toothed ratcheting wrench sets don't really have that long of history since Gearwrench first patented the fine tooth ratcheting wrench in 1996. They really took off around 2000-2001 when Matco introduced their Pro Swing line of fine toothed ratcheting wrenches.
Now the other thing to remember is that Tekton, Harbor Freight, Carlyle, and others don't own tool making factories themselves. They pay other tool companies to make certain tools possibly to their specifications or it could be an off the shelf model of something they want to sell after slapping their name on it. Capri tools would be another example too.
Let's bring Proto into the mix. For many years, Blackhawk was Proto's standard bearer when it came to fine toothed ratcheting wrenches. they're made in Taiwan and they're great ratcheting wrenches. Later when spline boxed ends were becoming the rage, Proto offered those Black Chrome ratcheting wrenches made in Taiwan by somebody but, stamped Proto. Then Proto probably fulling a requirement for a US made fine toothed ratcheting wrench series, came out with their eye beam series. Great wrenches!! had that funky offset kind of like Facom open end, combined with the thick eye beam, and fine toothed ratcheting spline boxed end. Currently Proto has yet another series of standard length fine toothed ratcheting wrenches with anti slip open ends, beautiful chrome, and a very nice reversible 72 tooth ratcheting 12 point boxed end. They resemble the Dewalt combination ratcheting wrenches closely. Proto is another great tool company with a long and distinguished history. However, since fine toothed ratcheting wrenches are relatively new, and are designed by Taiwan engineers (Taiwan tool makers really have the fine toothed ratcheting wrench segment covered), they maybe a new chapter in tool history but, not really a part of PROTO's legacy yet.
You are absolutely correct is saying that ICON tools are fresh off the boat so, to speak and have no established track record. Time will tell whether ICON withstands the test of time or will just be a blip on tool history radar.
However, I'm not really big on tool brand names. I buy what I like. I'm experienced enough to know what i like and I like the long pattern ICON ratcheting wrenches because, of their fit, finish, feel, and balance, I also like their anti slip open ends, their crisp 72 toothed ratcheting 12 point (not spline) boxed end. These wrenches could have easily had Carlyle, Matco, Proto, Dewalt, or any other name stamped onto them and I would have still purchased them too for the same reasons. Sometimes, you just have to give something new a shot and see how it goes. Obviously, ICON 3/8 drive flex head ratchets haven't done real well so far but, time will tell if Harbor Freight gets that worked out.
Perhaps it's the climate when live in today but, I've been on the journal long enough to see many US brands die out and the growth of other brands like Gearwrench, Carlyle, Koken, & Tekton expand but, I've never seen the amount of ill will aimed at ICON directed at any other brand debut
