Rustoleom's truck bedliner and undercoating products are a tangled mess of duplicates and unnecessary similar-but-not-exact products. There are Professional and normal product lines, the undercoating has a rubberized and non rubberized version, and the truck bedliner is offered in several different cans with the same issues as the undercoating and I don't fully understand its differences yet. I just went through this with the undercoating (why I keep mentioning it) and the can I started with I was able to match for another, but when I needed a third, I thought I'd found a deal at another store, since it was only $7.99 instead of almost $14. But nope, it was a different product altogether. And if you aren't careful, you'll grab a can of undercoating instead of bedliner, or vice versa since they can look so similar.
The organizer looks good! Hopefully the bedliner stuff sticks to it for you.