Should be at least halfway decent tools but I'm wondering if yet another brand of made in China tools is actually needed.
Looks to me that like Apex might be trying to compete with Harbor Freight's Icon line with a line of higher end made in China tools that seem to be, at least for now, exclusive to amazon.
Apex might even be somehow using their SATA brand to hopefully better compete with Stanley Black & Decker's Craftsman brand.
IMO some of, but not all, GearWrench that are made in China tools are good/decent OK but I still prefer tools that are not made in communist countries. Of course many GearWrench tools are made in Taiwan. I do buy tools that are made in China as availability and my budget at times affect my final decision. As determining COO before buying online can be, and often is, challenging I'm thinking it would be nice if Apex branded their made in China tools as SATA and branded their made in Taiwan tools as GearWrench.
ICON, SATA, SNAP-ON.... Ratchet Overview
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From Oct 14, 2019:
https://toolguyd.com/sata-gearwrench-sibling-amazon-exclusive-mechanics-tools/
"We just received word that Apex Tool Group has brought one of their mechanics tool brands to the USA and is launching it as an Amazon exclusive.
SATA, a Gearwrench sibling company, is now available on Amazon, and there’s already “deal pricing” on many of them."
"SATA also says that their tools are premium-quality and that they stand up top established brands while being priced 10% to 50% below industry leaders."
"Offering the ease and speed of mobile Amazon buying, auto techs now “have a tool truck in their hand,” he said. SATA’s initial launch includes mechanic tool sets, torque wrenches, wrenches, pliers, ratchets, impact sockets, hex keys, tool storage and more — over 150 SKUs, all with a lifetime warranty.
A tool truck in your hands, thanks to the ease and speed of mobile Amazon buying."