Thank you, Logan! This whole product development process has been amazing. It takes SO much more time that I was hoping. I'm close to the final stretch on the first order. Each part, process, tool, work holding, etc. is a project in its own right.
I am now printing part of my product line. When my Prusa was acting up I realized I really wanted a second 3d printer. I looked at another Prusa and for the money, it doesn't make sense. I bought it assembled and I wouldn't want to use it without Octopi. That put it at the same price as the X1. I'm excited to try some multi color stuff with the X1.
Amen! This has been the most significant observation I've made as well. CNC machines, lasers, 3D printers, press brakes, etc. are absolutely amazing, and I still giggle at what one can do with them, but they're not Star Trek replicators. They're not microwaved popcorn. Everything takes SO much longer than I imagined, from the design phase to tooling to workholding to setup and then the actual process for some large or complex parts.
It looks like you're getting a decent percentage of wins on your first try, but you're also "doing it right" and spending the time/money to be properly trained on your machines before you put them to work. Those two (or was it three?) days spent dialing in your press brake process, for instance, will save you a ton of time later in fiddling with every little job you need to dial in. I dream of the day that I have the process down and can go from napkin drawing to product in seamless fashion, but I haven't come close to that yet, creating at least one scrap part for every good one so far, which costs dearly in both time and money. I'm starting to understand the outrageous cost for one-off metal work.
What you're putting together up there is seriously impressive. You've managed to manufacture a whole set of tooling in an attractive case and professionally packaged, and you're doing it all in-house, even cutting the foam. I mean... wow! It looks to me like you have to be matching or exceeding the quality and professionalism of your lone competitor, so it's to the point that I see no reason why you even need to discount the price. You can beat them on delivery time instead and increase your margins. Good times to be you!
Oh yeah, I had never heard of the X1, so I looked into it, and that's a pretty cool machine! I watched an independent review video, and one of the big knocks is that multi-color parts generate a ton filament waste, as it purges quite a bit of material between color changes at every single layer of the print. The reviewer printed a 4-color poker chip that was 24 layers thick, and the X1 purged more filament into the waste bin than it actually used in the print. For one-off stuff, cost of filament is probably the least of your concerns, but for production runs, that would add up. Regardless, the reviewer called it the best printer under $5K, so that's pretty high praise!