You know, it's funny you mention that, because I've had a saved shopping cart with them for a while and when I was looking back over it I noticed the price didn't jive with what I had written down...and this was only a couple weeks ago. Most everything has been raised by about 5 - 10%, which like you said, after the discount doesn't amount to much. In fact, their pricing was extremely competitive with the Amazon sale pricing...and now, even after the 25% discount plus shipping...a lot of the items are still priced higher.
Meh...it looked good upon first seeing the deal...but now, not so much!