New quality product from Snap-On
- Thread starter ADSR
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bert1913
Well-known member
Costco+Snap-on=��
panknuckshovel
Well-known member
If you google it you will see reviews and disbelief on nailers like this going back to 2007
chadster1
Well-known member
Licensed merchandise.
Chevy-SS
Well-known member
I bought a 'Snap-On' penlight a few years ago. It was a POS. Interesting to see a high-quality name whoring itself out like this. I don't get it...........
neonlazer
Well-known member
bob15
Well-known member
You are wrong. I might not like Williams, but they are far from junk.
rshadd
Well-known member
This "Licensed merchandise" weakens the brand.
Mohawk Dave
Well-known member
What really ***** for Snap On is the fact that Joe Average may think this really is a Snap on, and thus buys it. Then it's a *************, and he thinks, "Man, I had a Snap on tool once and it was pure junk."
May have just lost a customer plus more with word of mouth.
I doubt Snap on "needs" the money from the licensed line of stuff. If it were my company, I'd just start a low line company with no ties to Snap on and get $ from Joe Average, and $$$ from the Pros without hurting my name.
May have just lost a customer plus more with word of mouth.
I doubt Snap on "needs" the money from the licensed line of stuff. If it were my company, I'd just start a low line company with no ties to Snap on and get $ from Joe Average, and $$$ from the Pros without hurting my name.
platform389
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Just like the "John Deere" lawnmowers at Home Depot that JD dealers won't work on.
Have to wonder what the decision making process was on that move.
WhiffySpark
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Brand recognition
Murphy4570
Well-known member
You are wrong. Industrial division sells quality tools. Williams, Souix, etc. Snap-On corporate is doing these licensing deals, whoring out the name. They've been doing it for years. Who knows why, really. Stupid to cheapen the brand like this.
66354dream
Well-known member
^^^^^ This right here !!! in fact if you read through the package it will say that it's made by all trade tools.
I agree Snap On should not be selling their name out like that.
Just like the "John Deere" lawnmowers at Home Depot that JD dealers won't work on.
Have to wonder what the decision making process was on that move.
Probably has something to do with the thousands of units they move through those same big box stores every year.
Model A Fan
Well-known member
The reason they do that is because everyone recognizes the name and thus thinks they are buying the higher priced stuff. They're buying the name, and it goes to show that people who buy snap on just buy it for the name. I guess I've never been a snap on fanboi. I haven't found that I need the high end name brand to get my projects done. I get by with Harbor Freight and Craftsman.
woodstockva
Well-known member
Licensing name = Licensing reputation......the problem comes when people get burned by low quality merchandise, then that licensed name = damaged reputation.
montanafordman
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firebox40dash5
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I initially thought that.
But who is Snap On's main target? Pros, with truck service. People who either a) know better than to buy the licensed **** or b) won't care that the licensed **** is ****, the tool man still comes and still gets the business.
Harry Homeowner might think Snap On is ****, but how many dollars did he spend buying Snap On before he bought some ****** nailers? How many dollars would he have spent in the future if said ****** nailers didn't exist? Zero. They lost a customer who never was and never would have been a customer... it's like saying the local hair salon lost their redneck customers when they advertised that they were queer.
I agree it's whorish ******** that they feel the need to do it, but it's probably not the worst idea from a short term business standpoint.
I initially thought that.
But who is Snap On's main target? Pros, with truck service. People who either a) know better than to buy the licensed **** or b) won't care that the licensed **** is ****, the tool man still comes and still gets the business.
Harry Homeowner might think Snap On is ****, but how many dollars did he spend buying Snap On before he bought some ****** nailers? How many dollars would he have spent in the future if said ****** nailers didn't exist? Zero. They lost a customer who never was and never would have been a customer... it's like saying the local hair salon lost their redneck customers when they advertised that they were queer.
I agree it's whorish ******** that they feel the need to do it, but it's probably not the worst idea from a short term business standpoint.
woah, woah!! take it easy! We haven't tested said nailers yet!
Mohawk Dave
Well-known member
Firebox, I know I'm an exception for the most part....but I started buying SO after getting quality screwdrivers. I've spent $$$ on SO since then. I'm not a pro either.
I'm still of the opinion that word of mouth is strong. Joe Average gets a ****** gun, thinks its real, and tells all his buddies that SO is overpriced ****. Butterfly effect.
I'm still of the opinion that word of mouth is strong. Joe Average gets a ****** gun, thinks its real, and tells all his buddies that SO is overpriced ****. Butterfly effect.
Bigblue&Goldie
Well-known member
I find it hard to believe SnapOn was willing to let Alltrade relabel tools. I get the lights, pocket knives, and other knickknacks, but the tools definitely cheapen the brand image.
The led Costco work light may be cheap, maybe made in china...but it's damn good for under $40. I got two and they are plenty bright and don't get hot like a halogen. just because its licensed merchandise doesn't automatically make it ****....although usually it is.
Mohawk Dave
Well-known member
Well, yea. The light is an exception in this case. And known amongst the "tool crowd".
I say license pens, cups, coozies, etc. But a working tool that bears your company name that is supposed to be synonymous with quality, nah man.
nicksnothereman
Well-known member
Saw this at costco today.
Looks like a child's toy. Runs away.
They should just sell the import stuff at mass market maybe even the williams. I get it but I still think it's cheezy; stanley and apex level cheese.
Model A: Snap on does make excellent quality tools, the real problem is the price (and possibly service) for non-institutional/repeat customers.
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The quest for short term profit ruins all companies - eventually! It's basically counter productive to the long term prospect as have been shown by some economists. Outlined quite clearly in this book:
http://www.amazon.com/dp/1608193381/?tag=atomicindus08-20
Clear sign Snap On is beginning the death spiral. Probably some way from the point of no return but it's scary to see the idiots running it playing with fire like this. Or perhaps they are just as clueless (or don't give a ****) as so many before them trying to satisfy the stock market. And if they ignore it they will be replaced by others ready to make quick buck - ruining the company long term.
GM comes to mind!
Fantastic system!
http://www.amazon.com/dp/1608193381/?tag=atomicindus08-20
Clear sign Snap On is beginning the death spiral. Probably some way from the point of no return but it's scary to see the idiots running it playing with fire like this. Or perhaps they are just as clueless (or don't give a ****) as so many before them trying to satisfy the stock market. And if they ignore it they will be replaced by others ready to make quick buck - ruining the company long term.
GM comes to mind!
Fantastic system!
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XxToolAholicxX
Well-known member
You mean like Blue Point or Williams not Jh Williams.
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I am a ToolAholic,Sometimes I regret it,Especially when the ToolMan wont give me no credit
firebox40dash5
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Yeah, you... we... are exceptions to the norm.
I'm curious what their market looks like percentage-wise, between government/industrial sales, truck sales to pros, and online sales to those who aren't in the industry. I'd imagine when it comes to sales revenue dollars, the gov/industrial sector is a HUGE part, pros are most of the rest, and other makes up maybe 1%... average joe is small fry.
With this branding ****, they get to make the money up front, and I imagine it's hands-off as far as manufacturing and distribution (all they provide is a name) so if it costs them some small portion of a small portion (maybe, and some time in the future) it's not a big deal to them.
Yeah, I don't get why they are doing this, usually when you have a prestige brand, you don't license it on lower quality merchandise as it erodes brand value...not sure what their strategy here is, trinkets are one thing, key chains, flashlights, but start slapping your name on the same tool you can get at HF in a different color, and the decline starts...maybe there are some ex Craftsmand brand managers now working at Snap-On?
Spudland_Dave
Well-known member
Just like the "John Deere" lawnmowers at Home Depot that JD dealers won't work on.
Have to wonder what the decision making process was on that move.
Not 100% True..
First off, those (D Series) really are built (Assembled) by JD at the Power Products Works in Greenville TN specifically for the box store market and for the direct online sales (Buy online, pick up at dealer). We can have a 15 page thread about the machines themselves, but in the end, they ARE JD's may BY JD for weekend warriors.
By now, most dealers have signed on to service them. But in the beginning it was a "voluntary" sign up to do warranty work on those HomeDepot/Lowes Deere's. My former boss had one, and I would drive right by one dealer who did NOT deal with them to drop his off for warranty at a dealer which did.
IMHO it was a smart move. LONG story, but to make it quick and simple, it was a market segment not tapped into; along with people in THAT Market are "Scared" of dealers, no different then the people here who say the tool truck model is old and needs to go. So it was a market JD could not penetrate any other way.
Forgive me if this isn't correct...but I want to say wasn't there a thread around here about the branded stuff and in there someone mentioned that this was a deal inked by a FORMER SO employee (Current at the time, but now former cause of it)?
IMHO, I think re-branding/marketing is fine as long as its not of products you produce. In other words, I'm totally fine and actually like buying John Deere Jackets, CAT Boots, SnapOn Cell Phone Cases, etc... big money there and market. I do think there is a certain amount of market confusion though when the products are actually in the same line of business and that is not good.
Fedwrench
ALLIANCE MEMBER
You would be wrong. Snap on industrial could mean a few things. It could refer to their Sioux and Williams tool lines which are aimed more at industrial applications which are far from being junk. It could also refer to those business that are snap on industrial customers who have commercial accounts that buy Snap on tools at 50% off of list.
Snap on has prostituted its name for more than a few years now. The stuff you see at Costco, sam's and many auto parts stores aren't real snap on tools. They are just items to proliferate the brand name. I'm sure more than a few dealer get annoyed when someone tries to warranty a boken snap on knife they picked up at O'Reily's
PelicanPines
ALLIANCE MEMBER
Years ago Dewalt slapped their name on **** nailers and compressors too. To be honest, I don't know the quality of their compressors but the nailers were ****.
Snapon is supposed to mean VALUE + QUALITY, doing this "branding" to sell their name will be bad in the end.
Snapon is supposed to mean VALUE + QUALITY, doing this "branding" to sell their name will be bad in the end.