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I find all these rebranding companies very confusing. It seems there are so many of them, and I spend time trying to figure out what they're offering only to realize it's a rebranding company and they offer nothing.
I sell tools for a living and even for me it's very confusing sometimes! But the more rebranded tools you see, the easier it gets to spot them. And easier to categorize that particular 'brand'.
That's not the finish. That's a coat of paint they spray in to make it look the same inside and out when you first buy it. That coat of paint is pointless and the tools are chromed underneath. It's just not a polished chrome, which is good because polished chrome is the worst.
You're the first one to know exactly what I mean! But why paint them if you chromed them? No one from Gedore that I talked to can give me a clear answer on that one!
Doing it to make inside & outside the same is not the reason by the way. They would have told me that when I asked for the reason. Besides that: The difference between the paint and the plated finish sticks out like a swollen thumb.
I know that that paint finish is a turn-off for a big range of customers because of the cheaper feel. Apparently they started with that a few years ago when they changed the finisch/coating that they use.
What are you referring to when you say "crappy finish"?
If what I think is right and you are referring to the lack of chrome, I think you are definitely wrong.
I have a set of 1/2 inch metric sockets made by Gedore and the inside of the sockets didn't wipe off.
Maybe it can happen, but didn't happen to me yet.
I have read a lot of times complaints like that and I can't say that I agree.
In Europe, only the french (Facom) have this habbit of making very polished / chromed tools.
In Europe, when you see a low quality chinese tool, in about 90% percent of cases it's a chromed or polished tool.
Germans don't make tools like that because they have a pragmatic mentality.
They care more about functionality then looks.
I don't say that Facom or Snap On don't make great tools, but a non-chrome finish is not at all ugly.
It's a more industrial look and it's easier to grip with oil on your hands.
For example, my Gedore U-10 ratchet is not what you would call pretty, but using it is a great joy.
Chroming or finish does say NOTHING about the quality of a tool. There are a lot of threads on here that will tell you that. Also it's not polished/unpolished: The proces of getting a polished/unpolished finish is different. I't's not like that you can polish you Gedore and get the same finish as on a Snep-on.
And yes, the non-polished finish is more practical. And yes, Americas love their chrome.
What I am talking about is that the newer, lighter and more like-a-paint chrome finish of Gedore is less dureble than the old finish they used. Seen whole chips of the new finish missing on wrenches, pliers and so on. Not with the old finish!
I have an old U3 and a new 'Magic' U2 (with new logo) here and the difference in the finish is very clear. The new one looks more like a paint finish and looks thicker then the old one. Get some old and new products and compare!
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