@AEAdam -
I had a rather lengthy post all typed out in response to one of your statements above, but chose to not post it.
The thread title, again, is "why-does-snap-on-continuously-make-people-rage".
I'm in the camp of "a good carpenter doesn't blame his tools".
I'm not "raging" about anything - let alone raging about Snap-on.
What I DID say was that it becomes annoying - tiresome - to hear the same mantra repeated over and over that is at polar opposites of the reality I experience in real life.
And when I hand my buddy a SKT05301 Tekton 1/4" drive socket set (because he didn't own any 1/4" drive metric deep-wells) and he effectively parks his little Snap-on kit, I have to wonder why he would do that. He says "convenience" (because of the snazzy blow-mold box.)(I hate blow-mold boxes, FTR.) He's happy with the TOOLS. Go figure.
Again, I honestly think it has much more to do with confirmation bias and belief perseverance than reality.
Our minds play weird tricks on us.
A University of Michigan study concluded that people holding onto deep-seated belief systems, when presented empirical evidence that conflicted with their beliefs, became more resolute in their belief systems - completely rejecting the evidence presented to them.
The same is true with tools as much as it is with politics or religion.