Yup, D/C

My department just works on the tools. Sometimes they get the axe down the road and I'm usually not in that discussion. As we're a specialty tools and equipment company at heart, we're not beholden to the hand tool company mantra of "well if you offer shallow you have to offer deep sockets, if you offer 3/8" you have to offer 1/4" " and so if SAE falls below the quantities we would need in order to keep that production line going for an extended period of time, it gets the 'ol axe.
This allows my department to work on some pretty cool and new things often, and allow us to price things pretty competitively. Usually you have to rope the lower sales sets' cost like SAE and extra deep or whatever into the higher selling set like Metric's price, we don't.
But it does have downsides now and again as well.