I think they stopped offering the old card that could only be used at Sears years ago. They've been doing the SYW 5-3-2-1 Mastercard card run by Citibank for several years (the press release says 15 years, but I think for the first 10+ years it was side-by-side with the store-only card). This announcement is just like a signing bonus for renewing the contract between Sears and Citibank. I think under normal terms, retailer-branded credit card agreements have the bank running it pay the retailer an ongoing 'performance-based' percentage (the more customers use the card, the more money Sears gets from Citibank), but Sears is taking a couple years away from the 'performance-based' model now to get a guaranteed lump-sum payment up-front to fund their store operations for a little while longer.
. Most of the tool prices are the same week after week, so maybe they want to focus more on "cashback in points" deals these days.

Good point, I didn't even think about that when I read his post the first time, lol. Go now or go later.